» Brief
Design a new skin care product range for launch across Australia and revive existing POS and sales material for promotion of all their product ranges in the Duty Free stores in Australia wide airports.

» Challenge
The new skin care brand had to sit within the existing family of products, look unique and have a more expensive feel than the general health products. We achieved this through clever use of metallic inks, subtle colour ranges, quality paper stocks and minimalistic design elements.

» Results
With the successful launch of this new range, Lifetime has contracted MILK to brand other ranges and create other sales collateral all designed to build on their strong market share for Asian export and sales target audiences.


Testimonial
“We have employed the design services of MILK over the past two years and have enjoyed a successful and productive relationship with them.  MILK has designed new packaging and branding for our new skin care range, several brochures, logos and branding templates as well as point of sale artwork and corporate presentations.

All of our dealings with MILK have been positive… excellent customer service standards and fresh and exciting design ideas. I would have no hesitation in recommending the services of MILK to any prospective client.”

Catherine McHugh
Marketing Manager
Lifetime Health Products