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» 02 Unwired
» Project
Screensavers, Banners, Games and Sales Kiosk

» Brief
Unwired approached Milk Digital™ with a need to promote a new campaign. This would be accomplished internally through the use of a screensaver running in the office foyer and on staff computers, and externally with new Flash Banners for the Unwired website, advertising banners for high traffic websites such as Domain and by the use of a promotional sales tool for in store POS kiosks.

» Challenge
Unwired’s brand is very recognisable, despite being so new, due to extensive advertising and promotion. Our challenge was to take this brand and apply it to many different digital mediums. In some cases this involved expanding on the brand parameters - however always maintaining consistency and recognition of the powerful colours and design elements.

» Results
Unwired was very happy with the results, so much so, they have since asked us to update their assets numerous times with the latest campaign for Sydney and Melbourne, including a Christmas Flash message, a Flash Game and a redesign of their E-Newsletter for monthly broadcast to all customers.

“Being creative can be a long, drawn out, sometimes even painful experience for new businesses like Unwired that doesn't have the time or necessary resources for creativity. Having come highly recommended, we employed the services of Milk Digital™... We are delighted to say that we ended up with, a highly sophisticated product, delivered on time, within budget.  Milk Digital™ has now expanded their work to our shop screen savers and e-learning guides.  The telecommunications industry is an ever-changing market and it’s important to have creative partners that can adopt with those changes.

Not only are Milk’s designs creative, but the process of working with their design team is time-efficient, cost-effective, and fun.  All of the above has secured a more permanent relationship with Unwired for hopefully many years to come.”

Olivia Donohue
Advertising Manager,
Unwired Australia Pty Ltd

Primo Levi
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