Identity, Branding, Design Consultation, Retail Graphics, Promotional POS Material.
Sodexho approached Milk Digital to create a fresh, contemporary brand focused on representing a strong image to it's customer base - namely a passion for coffee, great food and reliable service. In conjunction with our signage manufacturing partner, our vision for the Mezzo brand would be extended to Sodexho's client retail outlets by way of graphic installations - interior and exterior. Milk Digital was also responsible for developing promotional material in conjunction with this offer, which will progress to include food packaging.
The challenge Milk Digital was presented with predominately involved the variation from site to site and how we would accommodate the look and feel to each different space. On some occasions the existing fixtures were complementary, in others we were required to consult on such things as: painting areas and/or feature walls/columns, or tiling areas. These were recommended to streamline the colour scheme and create consistency between sites.
The results speak for themselves as each of the sites we have tackled are successfully transformed into the Mezzo look and feel. Current installations include Westmead Private Hospital NSW, Raynbird Place QLD, Westpac Cannon Hill QLD, Fairfax Printers NSW and Orix North Ryde NSW.
For more projects completed for Sodaexho, please view our Visual Portfolio.
"Thank you very much for all your help and assistance during the Mezzo cafe refurb process at Westmead. Milk Digital were an absolute pleasure to work with and nothing was too hard for them, I am very grateful to you for that. Your patience and support was greatly appreciated, please convey my sincere thanks to all who carried out the work. It was a marvelous result!"
Product & Improvement Manager,
Sodexho Total Support Services