What is Search Engine Optimisation?

Search Engine Optimisation or "SEO", is a service designed to improve your website's "organic" search engine results. That is, to have your website listed as high as possible in a search result for the service or product you offer.

This does not include any paid advertising that may be linked to the search. That is related to "SEM" or Search Engine Marketing - and another article in itself.

» Do you really need to worry about SEO?

You would be surprised how many people use search engines to find a product or service. Simply having an online presence is not enough. You need to make your website work for you. It is online 24/7 and can provide an excellent stream of enquires, second only in most companies to direct referrals.

» So, how do you get your website to list on page 1 of a Google search result?

No one should guarantee you a particular ranking result. If they do, steer clear! Search engines are constantly changing the algorithms and methods they use to rank content as more relevant from one site to the next. There are no shortcuts or cheats to a long term successful SEO. SEO is a strategic process that can take a couple of months to start seeing results.

So to have your website rank highly in the most popular or "1st Tier" search engines like Google, you need content that is relevant and targeted to the keyword phrases you are optimising for. That is where Milk Digital comes in!

» What is the SEO service that MILK Digital offers?

Our SEO service is aimed at improving your current rankings or getting you listed for a new website. We undertake a process with you of researching your business, your customers and your competition. Together we then formulate a list of "keyword phrases". Your website is then optimised to better suit these keyword phrases.

Keyword phrases are simple expressions people are most likely to type into a search engine to find a product or service. To help formulate these phrases we have developed a questionnaire that will assist you to get into the mindset of your target audience. "If you were looking for your service or product, what would you type into a search engine?"

Monthly ranking reports will track the results and performance of these keywords against an initial ranking report, together with your web statistics and other advertising data.

To find out more about our SEO or SEM services, please call (02) 9436 0075 or .